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Meet the Therapists

                                                                    Helping You Move Forward

Our therapist are Licensed Professional Counselors and Licensed Clinical Social Workers, who adhere to the professional codes of ethics and high standards of confidentiality. Putting your care first.

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Rochelle Middleton, LPC/ CEO
Texas and New Mexico

Adolescents and Adults

I am a Licensed Professional Counselor who provides individual counseling to people who feel stuck, suffering depression, anxiety, stress, anger, trauma, life changing events such as divorce, getting out of a relationship, losing a job, moving to another town, children leaving home and much more. For those who need help to manage their issues by a trained professional.


I have a Master's of Science in Family, Marriage and Child therapy. I have over 7 years of experience in providing counseling services in both an inpatient psychiatric hospital setting and private practice/out-patient therapy setting. I work with preteens, teenagers, adults, active duty military personnel and veterans. Although I use a variety of treatment models, my go to model for therapy is Cognitive Behavioral Therapy. I believe in catering my therapy around your needs. Solving a problem in isolation isn't easy, so that is why I am here to help.

Marcella de la Reza, LPC, LCDC

Adult and Couple / Marriage Therapy 


Hello, my name is Marcella de la Reza, I look forward to counseling you or with someone you love. Counseling isn’t just for persons with problems. In fact, counseling is about achieving self-improvement and resilience. Even the healthiest of all persons can benefit from counseling.


I studied Counseling so persons and couples can have professional help in a safe, non-judgmental setting. I continue to learn current Evidence-Based Therapies so as to help persons overcome their struggles and improve their lives. Its rewarding to obtain insight and drive to become a happier and a healthier version of yourself.

I specialize in couples/marriage and addiction therapy. In addition to being a Licensed Professional Counselor I am also a  Licensed Chemical Dependency Counselor with over 6 years of experience as a therapist. 

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Ruben J. Fineron, Psy.D, M.Ed., LPC, LCDC,


Adolescent, Adult and Couples/Marriage  Therapy

My name is Dr. Ruben J. Fineron, my professional experience includes, helping people heal from traumatic experiences such as children, adults, and families to strengthen their relationships to help them to live healthy and productive lives. I understand that there is no single therapeutic modality to be used in clinical practice therefore, I implement an eclectic treatment approach to reduce the symptoms of anxiety, depression, addiction, and stress. It is important to provide a safe environment for clients to process their emotions while
learning positive coping skills while navigating through life’s challenges.


My Educational background consists of graduating from the University of Texas at El Paso with a Master’s degree in Guidance and Counseling M.Ed. in 2014, and I received my Doctorate degree in Clinical Psychology from California Southern University (PsyD) in March. 2023. I belonged to Chi Sigma Iota Counseling Honor Society. I have engaged in clinical practice for 5 years and have a wide range of professional experience using psychological theories such as Rational Emotive Behavioral Therapy (REBT), Dialectical Behavioral Therapy (DBT) and Trauma Focused Cognitive Behavioral Therapy (TF-CBT) techniques which contributed to the success of my client’s treatment outcomes.


Sherry Pineda, LPC
Texas and New Mexico

Hello, I am Sherry Pineda.  I work on empowering individuals to overcome the traumatic events that interfere with living their best life. Using clinically tested and evidence-based interventions, I work with men and women who have experienced trauma in childhood, adulthood, or service-related trauma, andPTSD. I am a Licensed Professional Counselor with a master’s degree in Family, Marriage and ChildCounseling and training in EMDR, Cognitive Processing Therapy, Trauma-Focused CBT, CognitiveBehavior Therapy, and Play Therapy. I have practiced in El Paso for the past 11 years working inpatient, outpatient and individual services.I work with couples and families to overcome obstacles in their relationships, as well as individualswanting to address depression, anxiety, addiction, and the many other issues keeping you from thelife you deserve.Providing a safe, non-judgmental environment, I am committed to guide you through your healingprocess so you can have the life you want!

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Melissa Salmon, LPC

My name is Melissa Salmon and I am a holistic Licensed Professional Counselor  (LPC) with ten years experience as a Licensed Chemical Dependency Counselor (LCDC). I provide empathic psychotherapy services to individuals, couples, and families with a multiple issues. Formerly from Los Angeles, California, I have worked as a counselor in El Paso for 6 years and have helped people heal from relationship problems, co-occurring disorders, and addictions. I believe in providing a safe, confidential, and non-judgmental environment. I have treated individuals that suffer from post-traumatic stress disorder, anxiety, and depression. Formerly I was a Treatment Community Therapist for  individuals on parole and probation, a Counselor for Active Duty Military, Veterans, and Dependents, and a Prior Woman and Children's residential counselor. I understand that life can be challenging and I am here to help you with all my heart.

Victoria McCartney MEd, LPC, LCDC, ACPS

My name is Victoria McCartney and I am a Licensed Professional Counselor and Licensed Chemical Dependency Counselor (LCDC). I provide individual counseling to adults, adolescents, and children.


I have a Master’s of Education in Counselor Education from Texas Tech University and two years of experience working with substance abuse, incarcerated individuals, children, and in inpatient facilities. I use a variety of treatment approaches, and believe counseling should be tailored to the individual.

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Rosie Aguilar, LPC

Hello, my name is Rosie Aguilar.  I am a Licensed Professional Counselor Associate.  I graduated from Webster University with a Master of Arts in Counseling.  I have two years of experience providing counseling to children, adolescents, and families.  I have helped clients struggling with self- esteem issues, anger, anxiety, grief, depression, and other emotional disturbances.  I utilize a client centered approach by working alongside my clients, at their pace and ensuring a supportive and non-judgmental environment.  In addition, I am trained in Eye Movement Desensitization and Reprocessing Therapy (EMDR) and Trauma Focused Cognitive Behavioral Therapy (TF-CBT).  I would be honored to help you in your journey of healing

Eugene Reyes, LPC

As a Licensed Professional Counselor, I appreciate working with individuals/families/couples of various ages and backgrounds.

I feel I am in my element helping others work through barriers that block balance in emotional regulation, decision making and healthy perspective- self-care. That said, I attend to clients with a client centered approach; this is to ensure a positive and meaningful experience. Additionally, I often incorporate family systems, cognitive behavioral, experiential and mindful techniques and education.

Through these methods, clients can expect to feel heard, supported and, ultimately, empowered to move forward with balance in their lives—to discover and celebrate their greatness. 


The Talk Shop

Our office manage will assist you in scheduling, rescheduling, or cancelling your appointments. We also assists in any billing needs or concerns. Please reach out to her for any billing or appointment needs.
(915) 444-8003


Individual and Couples Counseling

Each clinician has a uniques style and therapeutic model. They adapt their therapeutic style and tailor it around their client's needs. The Talk Shop offer's a free 15 min consultation to see if your therapist is the right fit for you.

Each clinician accepts different insurances and may be priced at a different price for private pay. To verify which clinician meets your payment methods please call the office for more information.

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