The Talk Shop, PLLC
Counseling Services for Mental and Behaviorl Health
Meet the Therapists
Helping You Move Forward
Our therapist are Licensed Professional Counselors and Licensed Clinical Social Workers, who adhere to the professional codes of ethics and high standards of confidentiality. Putting your care first.
Rochelle Middleton, LPC/ CEO
Texas and New Mexico
Adolescents and Adults
I am a Licensed Professional Counselor who provides individual counseling to people who feel stuck, suffering depression, anxiety, stress, anger, trauma, life changing events such as divorce, getting out of a relationship, losing a job, moving to another town, children leaving home and much more. For those who need help to manage their issues by a trained professional.
I have a Master's of Science in Family, Marriage and Child therapy. I have over 7 years of experience in providing counseling services in both an inpatient psychiatric hospital setting and private practice/out-patient therapy setting. I work with preteens, teenagers, adults, active duty military personnel and veterans. Although I use a variety of treatment models, my go to model for therapy is Cognitive Behavioral Therapy. I believe in catering my therapy around your needs. Solving a problem in isolation isn't easy, so that is why I am here to help.
Marcella de la Reza, LPC, LCDC
Bilingual Spanish/ English
Texas
Adult and Couple / Marriage Therapy
Hello, my name is Marcella de la Reza, I look forward to counseling you or with someone you love. Counseling isn’t just for persons with problems. In fact, counseling is about achieving self-improvement and resilience. Even the healthiest of all persons can benefit from counseling.
I studied Counseling so persons and couples can have professional help in a safe, non-judgmental setting. I continue to learn current Evidence-Based Therapies so as to help persons overcome their struggles and improve their lives. Its rewarding to obtain insight and drive to become a happier and a healthier version of yourself.
I specialize in couples/marriage and addiction therapy. In addition to being a Licensed Professional Counselor I am also a Licensed Chemical Dependency Counselor with over 6 years of experience as a therapist.
Ruben J. Fineron, Psy.D, M.Ed., LPC, LCDC,
C-DBT
Texas and New Mexico
Adolescent, Adult and Couples/Marriage Therapy
My name is Dr. Ruben J. Fineron, my professional experience includes, helping people heal from traumatic experiences such as children, adults, and families to strengthen their relationships to help them to live healthy and productive lives. I understand that there is no single therapeutic modality to be used in clinical practice therefore, I implement an eclectic treatment approach to reduce the symptoms of anxiety, depression, addiction, and stress. It is important to provide a safe environment for clients to process their emotions while
learning positive coping skills while navigating through life’s challenges.
My Educational background consists of graduating from the University of Texas at El Paso with a Master’s degree in Guidance and Counseling M.Ed. in 2014, and I received my Doctorate degree in Clinical Psychology from California Southern University (PsyD) in March. 2023. I belonged to Chi Sigma Iota Counseling Honor Society. I have engaged in clinical practice for 5 years and have a wide range of professional experience using psychological theories such as Rational Emotive Behavioral Therapy (REBT), Dialectical Behavioral Therapy (DBT) and Trauma Focused Cognitive Behavioral Therapy (TF-CBT) techniques which contributed to the success of my client’s treatment outcomes.
Sherry Pineda, LPC
Texas and New Mexico
Adults and Couples/ Marriage
Hello, I am Sherry Pineda. I work on empowering individuals to overcome the traumatic events that interfere with living their best life. Using clinically tested and evidence-based interventions, I work with men and women who have experienced trauma in childhood, adulthood, or service-related trauma, andPTSD. I am a Licensed Professional Counselor with a master’s degree in Family, Marriage and ChildCounseling and training in EMDR, Cognitive Processing Therapy, Trauma-Focused CBT, CognitiveBehavior Therapy, and Sand Play Therapy for Adults. I have practiced in El Paso for the past 11 years working inpatient, outpatient and individual services.I work with couples and families to overcome obstacles in their relationships, as well as individuals wanting to address depression, anxiety, addiction, and the many other issues keeping you from thelife you deserve.Providing a safe, non-judgmental environment, I am committed to guide you through your healing process so you can have the life you want!
Rosie Aguilar-Garcia, LPC
Bilingual Spanish/ English
Texas
Children, Adolescents, Adults, and Families
Hello, my name is Rosie Aguilar. I am a Licensed Professional Counselor Associate. I graduated from Webster University with a Master of Arts in Counseling. I have two years of experience providing counseling to children, adolescents, and families. I have helped clients struggling with self- esteem issues, anger, anxiety, grief, depression, and other emotional disturbances. I utilize a client centered approach by working alongside my clients, at their pace and ensuring a supportive and non-judgmental environment. In addition, I am trained in Eye Movement Desensitization and Reprocessing Therapy (EMDR) and Trauma Focused Cognitive Behavioral Therapy (TF-CBT). I would be honored to help you in your journey of healing
Dianna Becerra, LPC-Associate
Bilingual English/ Spanish
Children, Adolescents, Adults and Families
Hello, my name is Diana Becerra. I have my Masters in Science in Mental Health Counseling from the University of Texas at El Paso.I have only months to go before I am fully licensed. My years of education and clinical experience has geared me towards my specialty in working with children, adolescents and young adults. I am also in the process of obtaining my Registered Play Therapist license. I am passionate about helping individuals find their own inner strength. Just like our favorite heroes or villains face
challenges, we all encounter obstacles like self-esteem issues, adjustment difficulties, anger, anxiety, grief, depression, and other emotional disturbances that affect our everyday lives. My therapeutic approach integrates Adlerian therapy, play therapy (including child-centered and child parent relational therapy), CBT, and strengths based therapy to create a safe space for exploration and self discovery. Just as superheroes model courage and resilience, I use their stories and pop culture references within the therapeutic process to connect with clients and support their journey toward positive well-being.
Danya Parson, LMSW-
Supervised by Marcos Peña, Ed.D., LCSW, LADAC
Bilingual English/Spanish
Children, Adolescents, Adults and Families
My name is Danya Parson, and I am a Licensed Master Social Worker (LMSW). I am passionate about helping people reach their full potential and supporting them through life’s challenges. While I have experience working with children, adolescents, adults, and families, my greatest experience is with children and adolescents. I strongly believe that early intervention is key to fostering resilience and setting the foundation for success in adulthood.
My background includes supporting clients navigating anxiety, depression, self-esteem concerns, anger, grief, and other emotional struggles. I strive to create a safe, supportive, and non-judgmental environment where you can feel heard and understood. My goal is to walk alongside you in your healing process, offering guidance, encouragement, and practical tools to help you grow and thrive. I look forward to working with you!”
The Talk Shop
Our office manage will assist you in scheduling, rescheduling, or cancelling your appointments. We also assists in any billing needs or concerns. Please reach out to her for any billing or appointment needs.
(915) 444-8003
AdminTTS@TheTalkShopEP.com
Individual and Couples Counseling
Each clinician has a uniques style and therapeutic model. They adapt their therapeutic style and tailor it around their client's needs. The Talk Shop offer's a free 15 min consultation to see if your therapist is the right fit for you.
Each clinician accepts different insurances and may be priced at a different price for private pay. To verify which clinician meets your payment methods please call the office for more information.