The Talk Shop is now offering telehealth for private pay and insurance clients Through our secure HIPAA compliant platform. In light of recent events due to the COVIID-19 virus, we are offering a discounted rate from now until May 1, 2020 for all private pay clients. Call for our discounted rates.
The Talk Shop, PLLC
Do you feel like you are always adding new tasks to your to-do list but never crossing anything out? Our specializations will help guide and inspire you to achieve more of your personal and professional goals. Get in touch today and start taking control of your life with our therapuetic tools and techniques.
Sometimes it seems as if life just has it in for us and we can never catch a break. In reality, there will always be moments we have little to no control over, but what we can always control is how we react to those moments.
The Talk Shop consist of Licensed Professional Counselors, (LPCs), who each specialize in different areas of the client's needs. The Talk Shop offers individual counseling for a variety of issues for children, adolescents and adults as well as couples/marriage counseling.
TheTalk Shop sessions are conducted in a private office. All sessions are confidential and conducted with professionalism. Get in touch today and start taking control over your life.
Couples and Marriage Counseling
Anxiety, Depression, Stuck Situations
Get the Most out of Life
Drug and Alcohol Addiction
Certified Licensed Chemical Dependency Therapist
Guidance & Inspiration
Phase of life changes
Embrace the opportunity in change
Children and Adolescents
Guidance to Enjoy the Simple Things in Life
Specialized EMDR Certified Therapist
Free Over the Phone Consultations
Meet the therapists
Helping You Move Forward
Our therapist are Licensed Professional Counselors who adhere to the professional codes of ethics and high standards of confidentiality. Putting your care first.
Rochelle Middleton, LPC
I am a Licensed Professional Counselor who provides individual counseling to people who feel stuck, suffering depression, anxiety, stress, anger, trauma, life changing events such as divorce, getting out of a relationship, losing a job, moving to another town, children leaving home and much more. For those who need help to manage their issues by a trained professional.
I have a Master's of Science in Family, Marriage and Child therapy. I have over 7 years of experience in providing counseling services in both an inpatient psychiatric hospital setting and private practice/out-patient therapy setting. I work with preteens, teenagers, adults, active duty military personnel and veterans. Although I use a variety of treatment models, my go to model for therapy is Cognitive Behavioral Therapy. I believe in catering my therapy around your needs. Solving a problem in isolation isn't easy, so that is why I am here to help.
Marcella de la Reza, LPC, LCDC
Couples and Addiction Therapy
Hello, my name is Marcella de la Reza, I look forward to counseling you or with someone you love. Counseling isn’t just for persons with problems. In fact, counseling is about achieving self-improvement and resilience. Even the healthiest of all persons can benefit from counseling.
I studied Counseling so persons and couples can have professional help in a safe, non-judgmental setting. I continue to learn current Evidence-Based Therapies so as to help persons overcome their struggles and improve their lives. Its rewarding to obtain insight and drive to become a happier and a healthier version of yourself.
I specialize in couples/marriage and addiction therapy. In addition to being a Licensed Professional Counselor I am also a Licensed Chemical Dependency Counselor with over 6 years of experience as a therapist.
Lilia Fabilia, LPC,
Child, Adolescent, and Adult Therapiat
Hello, I am a Licensed Professional Counselor with a Master’s Degree in Counseling. I believe that everyone can benefit from the space that therapy can provide to find emotional stability. I work with clients to explore the root cause of distress, while providing helpful tools to achieve therapeutic goals.
I work with people of all ages struggling with an array of issues, including anxiety, depression, low self-esteem, interpersonal difficulties, grief, and trauma. I am experienced and have extensive training with a variety of approaches that address both short and long term goals. I am also certified in Eye Movement Desensitization and Reprocessing (EMDR), to help people heal from trauma related events and other distressing life experiences. I use an integrated therapeutic approach that will be tailored to client’s specific needs.
Ruben Fineron, LPC, LCDC
Child, Adolescent, and Adult Therapist
My name is Ruben J. Fineron and I am a Licensed Professional Counselor (LPC) and Licensed Chemical Dependency Counselor (LCDC). My professional experience includes, helping people heal from traumatic experiences such as children, adults, and families to strengthen their relationships in order to help them to live healthy and productive lives. I understand that there is no single therapeutic modality to be used in clinical practice therefore, I implement an eclectic treatment approach to reduce the symptoms of anxiety, depression, addiction, and stress. It is important to provide a safe environment for clients to process their emotions while learning positive coping skills while navigating through life’s challenges.
My Educational background consists of graduating from the University of Texas at El Paso with a Master’s degree in Guidance and Counseling M.Ed in 2014, where I belonged to Chi Sigma Iota Counseling Honor Society. I have engaged in clinical practice for 5 years and have a wide range of professional experience using psychological theories such as Rational Emotive Behavioral Therapy (REBT), Dialectical Behavioral Therapy (DBT) and Trauma Focused Cognitive Behavioral Therapy (TF-CBT) techniques which contributed to the success of my client’s treatment outcomes.
Crystal Ayala LPC-Intern
Supervised by Claudia Ornelas LPC-S
Child, Adolescent and Adult Therapist
My name is Crystal Ayala and I am a Licensed Professional Counselor-Intern (LPC-I). I earned my Master of Science in Mental Health Counseling from the University of Texas at El Paso. My objectives are to provide direct client care, assist clients in achieving their goal(s), and empower clients in order for them to discover their personal strengths.
I work with children utilizing play therapy to help them communicate and explore their emotions and thoughts. I also have experience working with adolescents and adults who are experiencing anxiety, depression, ADHD, trauma, and eating disorders utilizing evidence-based interventions. My primary treatment modality is Cognitive Behavioral Therapy (CBT), however, I do apply different interventions such as Dialectical Behavioral Therapy (DBT) and Mindfulness-Based Therapy to address the client’s goals. I am bilingual and conduct sessions in both English and Spanish.
Private Pay and Blue Cross Blue Shield PPO, United HealthCare, Cigna, Tricare-West, El Paso Health, Superior Health, Traditional Medicaid and OUT of Network insurances accepted.
Both private pay and insurance are accepted. Paying cash for sessions allows us to work with you without having to diagnose you. Cash services are offered for those who do not have insurance or would rather pay out of pocket. Insurance is accepted for those who would rather not pay out of pocket. The Talk Shop will provide professional services to meet your needs whether you are paying out of pocket or through insurance.
Cash payments are $60.00 - $75.00 for children and adults individual therapy, 50 minute therapy.
EMDR therapy is $75.00 - $90.00 for a 50-80 minute session, and $90.00 for 50 minute session for couples therapy.
Current insurance being accepted are United Health Care (Oscar and Commercial Plan), Cinga, Blue Cross Blue Shield (PPO), Tricar-West Traditional Medicaid, El Paso Health, and Superior Health. We also offer out of network insurances as long as your insurance has out of network benefits.
We offer a free over the phone consultation to help you decide if we are the right fit for you.
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION.
* * * PLEASE REVIEW THIS NOTICE CAREFULLY * * *
The Health Insurance Portability & Accountability Act of 1996 (“HIPAA”) is a federal program that requires that all medical records and other individually identifiable health information used or disclosed by us in any form, whether electronically, on paper, or orally, are kept properly confidential. This Act gives you, the client, significant new rights to understand and control how your health information is used. “HIPAA” provides penalties for covered entities that misuse personal health information.
As required by “HIPAA”, we have prepared this explanation of how we are required to maintain the privacy of your health information and how we may use and disclose your health information.
We may use and disclose your medical records for each of the following purposes:
• Treatment: means providing, coordinating, or managing health care and related services by one or more health care providers. An example of this would include a physical examination.
• Payment: means such activities as obtaining reimbursement of services, confirming coverage, billing or collection activities, and utilization review. An example of this would be sending a bill for your visit to your insurance company for payment.
• Health care operations: includes the business aspects of running our practice, such as conducting quality assessment and improvement activities, auditing functions, cost-management analysis, and customer service. An example of this would be an internal quality assessment review.
Other uses and disclosures may consist of the following: Notification/Communication with family, Business Associates, Public Health or legal authorities charged with preventing or controlling disease, injury, or disability, and/or Law Enforcement.
Any other uses and disclosures will be made only with your written authorization. You may revoke such authorization in writing and we are required to honor and abide by that written request, except to the extent that we have already taken actions relying on your authorization.
We may also create and distribute de-identified health information by removing all references to individually identifiable information.
We may contact you to provide appointment reminders or information about treatment alternatives or other health-related benefits and services that may be of interest to you.
You have the following rights with respect to your protected health information, which you can exercise by presenting a written request to the Privacy Officer:
• The right to request restrictions on certain uses and disclosures of protected health information, including those related to disclosures to family members, other relatives, close personal friends, or any other person identified by you. We are, however, not required to agree to a requested restriction. If we do agree to a restriction, we must abide by it unless you agree in writing to remove it. (45 CFR 164.522)
• The right to reasonable requests to receive confidential communications of protected health information from us by alternative means or at alternative locations.
The right to inspect and copy your protected health information. (45 CFR 164.524)
The right to amend your protected health information. (45 CFR 164.528)
The right to receive an accounting of disclosures of protected health information. (45 CFR 164.528)
The right to obtain a paper copy of this notice from us upon request. We are required by law to: (1) maintain the privacy of your protected health information, (2) to provide you with notice of our legal duties and privacy practices with respect to protected health information, (3) notify you if we are unable to agree to a requested restriction, and (4) accommodate reasonable requests you may have to communicate health information by alternative means or at alternative locations. This notice is revised as of May 1, 2009, and we are required to abide by the terms of the Notice of Privacy Practices currently in effect. We reserve the right to change the terms of our Notice of Privacy Practices and to make the new notice provisions effective for all protected health information that we maintain. We will post such notices and you may request a written copy of a revised Notice of Privacy Practices from this office. If you believe your privacy rights have been violated, you can file a complaint with the Director of Health Information Management or with the Secretary of Health and Human Services. There will be no retaliation for filing a complaint. Privacy Officer Name/Address:
Out Of Network Services
How it Works
The Talk Shop has teamed up with Better to provide services to those who may not be in our network. How it works: Choose us as your therapist, after each session you pay out of pocket and we provide you a super bill to send to your insurance company for reimbursement. Take a picture of your super bill, upload it to the GetBetter app and they reimburse. Some fees may apply and payment can be applied to deductibles. Go to to see details and if your insurance is accepted.
*The Talk Shop has no obligation the to payment process of the company Get Better. The Talk Shop merely offers this as a convenient service for clients who are out of network and it is up to the client to verify payment, claims, deductible and services offered by Get Better.
“Happiness, not in another place but this place, not for another hour but this hour”